Tensions in digital servitization through a paradox lens

Two of the most disruptive changes in today's business markets are servitization and digitalization. Their increasing convergence into digital leads to tensions both within between organizations. The authors investigate such intra- interorganizational by applying a paradox theory lens. study draws on 56 depth interviews multiple site visits from two cases aerospace maritime industries. Linked paradoxes organizing, learning, belonging, performing, eight emerge findings. intra-organizational include digitally enabled control, upkeep, professional identity, performance priorities. In turn, comprise platform-based coopetition, information superabundance, organizational data utilization. For practitioners working with services, this suggests an audit inform continued formulations mitigation strategy.